Last month Colorado’s Office of Economic Development and International Trade attempted to turn the lemons dealt to the economy via COVID restrictions into lemonade by leveraging the switch to virtual connections in lieu of live trade shows. Their first foray was with Canada’s outdoor recreation market on behalf of Colorado based outdoor businesses.
Throughout June 2021 OEDIT (an alphabet name you are sure to forget) helped set up introductions between Colorado companies, like Bishop and Trango, with potential buyers and partners in Canada. Readers of this zine are familiar with the legendary Bishop telemark binding which has morphed into a company out of Edwards, Colorado making bindings and skis for telemark skiers. The backbone of the original Bishop bindings, first introduced in 2001, lives on in the updated BMF binding.
Besides Bishop, other outdoor focused companies included in the virtual tradeshow were Trango, Cusa Tea and Coffee, Fishski Provisions, Grass Sticks, Punkshun Wear, Tools for Trails, and SPORTea.
“The new reality of online, virtual trade shows means being able to showcase Colorado companies to more vendors and companies than individual trade shows that vendors might not have attended in person,” said Michelle Hadwiger, director of Global Business Development at OEDIT. “We look forward to the new business and exporting opportunities provided by this event.”
Nathan Fey, director of the Colorado Outdoor Recreation Industry Office, added, “Outdoor recreation is an essential part of Colorado’s economy and our quality of life. The outdoor recreation economy accounted for 2.1%, or $459.8 billion, of the GDP for the US in 2019. In Colorado, that number jumps to 3.1% of Colorado’s GDP and supports almost 150,000 jobs in our state. Exposing our Colorado-based manufacturers to international markets makes a real impact to Colorado’s outdoor economy, supporting good jobs and strong local communities.”
More details below:
OEDIT Hosts 2nd Virtual Trade Mission to Canada for Outdoor Recreation