Four of the ski industry’s biggest resort corporations, Alterra, Boyne Mountain, POWDR, and Vail Resorts, have pledged to join forces to combat climate change by sharing commitments to sustainability and advocacy. With the economic clout of 71 ski resorts, plus related businesses, these four corporations hope to advocate by reducing their carbon footprint through reliance on green energy.
As a part of the Climate Collaborative Charter, Alterra Mountain Company, Boyne Resorts, POWDR and Vail Resorts committed to abide by the following business practices:
- Reduce energy use wherever possible and aggressively pursue renewable energy sources to be carbon neutral
- Climate action and advocacy for effective public policy to accelerate the shift to a renewable energy economy
- Strong efforts and goals to reduce waste
- Be responsible stewards of the environment – the land, forests, watersheds, and habitats that provide the pristine locations where we live, work and host guests
- Share best practices to accelerate change in their respective companies and communities
- Support the National Ski Areas Association’s Sustainable Slopes platform
As stewards of the environment, the resort companies pledged to:
- Incorporate sustainability into all aspects of their owned and operated mountain resorts
- Lead by example and educate employees and guests about sustainability
- Place collaboration over competition when it comes to sustainability
- Advocate for climate protection
“The idea for the four of us to unite in this pledge to combat climate change was actually formed at an industry conference in October of 2019 and it has endured many iterations and diligent review to get us to where we proudly are today,” said Stephen Kircher, president and chief executive officer of Boyne Resorts. “This effort brought momentum to Boyne Resorts’ progress with several environmental sustainability initiatives represented in our ForeverProject and we are excited to welcome the shared knowledge, accountability, collective voice and other benefits to come from the Climate Collaborative Charter.”
© 2021
Source:
Alterra Mountain Press Release