RED Mountain CEO Howard Katkov unveiled the resort’s newest initiative launching today: Equity Crowdfunding that will allow YOU to be an OWNER of RED Mountain Resort – a first in history.
Yep, RED is bucking the nasty trend of MegaResort mergers and acquisitions and taking its newest capital campaign to the people (you!) via StartEngine.com, inviting the faithful to “Fight the Man. Own the Mountain.” That’s right – OWN: The mountain, the chairlifts, the lodge, condos, snow making – every asset of what we have. (Think of it as “Shred Equity”…)
“RED started as a ski club that was owned by the community,” explains Katkov. “You can feel it in the spirit of the place, the camaraderie, the spark – and this campaign is simply the latest expression of our intent to keep RED independent, thriving and the keystone of this community. We’re ‘ReBooting’ the Red Mountain Ski Club Community Ownership Model from 1947—only this time the clubhouse will have wireless!”