The Alterra Mountain Company will establish a non-profit foundation to help people in communities that their network of ski resorts serves. To explain the motives for the foundation, Rusty Gregory, CEO of Alterra said, “If this last year has taught us anything, it’s that the most important thing we can do as individuals and companies is help support those who help us. The Foundation was established to offer some support to those in need and help them thrive.”
The Alterra Mountain Community Foundation’s focus will be offering emergency relief and hardship assistance through grants to those in need within the company’s North American mountain and city communities. Alterra Mountain Company founders, including Henry Crown and Company, KSL Capital Partners, and Alterra Mountain Company CEO, Rusty Gregory, have donated an initial $2.6 million to fund grants. Ongoing financial support for the Community Foundation will come from public donations.
The Community Foundation will provide emergency relief and hardship assistance to those in need due to situations and unforeseen circumstances such as the COVID-19 pandemic, natural disasters, crime, illness or death, and other emergency hardships. Individuals and companies in the U.S. and Canada may apply for grants. Applications are now being accepted at http://www.alterracommunityfoundation.com.
A Grant Committee has been established to review grant applications and determine awards. The committee is made up of representative community members from each region where Alterra Mountain Company owns a resort, including their headquarters in the Denver metropolitan area.
Alterra Mountain Company’s family of ski resorts are Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures and Alpine Aerotech in British Columbia.